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The Difference Between Home Staging & Photo Styling

  • Writer: Chris Nelms
    Chris Nelms
  • Mar 2
  • 1 min read

Updated: Mar 5

The terms HOME STAGING and PHOTO STYLING both involve marketing a home for sale and making it look enticing, but they serve two entirely different purposes.


| Home Staging is Designed for Showings |


  • Home staging is all about creating a welcoming atmosphere for buyers at open houses or showings


  • The goal is to help buyers envision themselves living happily in the home


Image 1:  Home Staging
Image 1: Home Staging
  • When a professional stager decorates a home they consider the flow of traffic from room to room, the scale of the furniture, and the overall vibe of the house.


  • Some realtors and stagers follow the 3 C's- Completely Clear Countertops.


Image 2:  Home Staging
Image 2: Home Staging

Home staging is the art of decorating a house to feel like a dream home when home shoppers tour the house




| The Art of Photo Styling |


  • Photo styling is entirely about the final pictures. The goal is to tell a story and create an emotional connection between the buyer and the home.



Image 1: Photo Styling


  • A photo stylist uses props to create an image that will motivate buyers to come see the home in person.



Image 2: Photo Styling


Photo styling is about crafting images that evoke emotion and capture the lifestyle of the home.



The VSI Group has a resident photo stylist who works together with our lead photographer at every photo shoot to curate images with sourced decor items & craft every scene to achieve our signature high-end magazine style.


Contact our photo stylist for a list of our prefered home stagers:


Tiffany Nelms, Photo Stylist

tiffany@thevsigroup

770-307-7079

 
 
 

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