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Ways To Use Your
Real Estate Property Video
These days you are not a “real” realtor unless you are using live-action video in your marketing. After producing a property video most realtors add it to Realtor.com, FMLS, or other multiple listing sites like Zillow and Trulia. Equally important, they post it on their preferred social media platforms. We would like to share some additional ways you can use this must-have media marketing tool. This article is not about what types of videos you should produce, but specifically about what to do with your real estate property/ listing videos.
01
First, start by keeping all of your property videos in one place. We suggest setting up a YouTube channel. The initial purpose of this channel is not to gain subscribers or viral views. It will simply house your videos in a central location that is easy to direct people to and easy for them to access on their own.
If you decide to utilize YouTube be sure to fully set up the channel with all informational and image fields completed before posting any videos. YouTube is its own beast, so for the purpose of this article simply use the platform as a video library for all of your videos.
02
Brand your videos by including your contact information, personal logo, and/ or photo at the end. Your videographer can create a custom ending for you. Use your branded video when and where you are unrestricted from providing your contact info like on YouTube and social media.
03
Show your video to the owner of the property. This may seem obvious, but you would be surprised! Encourage them to share it with their family, friends, and colleagues.
04
Lots of referrals come from friends, family, neighbors, past or current clients, and fellow members of community clubs and associations. Reach out to these connections by text. Texting is a quick and easy way to share your latest video with these contacts that is straightforward and informal.
05
If you feel that texting certain individuals in your pool of contacts is too informal, a tried and true alternative is emailing. In both circumstances provide a link to your branded video.
06
Add a link to your video in your email signature with a call to action statement like “Check out,” “Please watch,” or “Click Here to see my latest listing at [address]”. This is also a good place to include links to your other current listings, past solds, or any other videos you have had produced. If you list multiple videos in the signature section keep it to a handful, so that it is not too cluttered or overwhelming.
07
Share your video at listing interviews. Having a visual of your approach and implementation of video marketing can be just the thing potential clients need to see to solidify their choice to work with you over a competitor.
08
Quick Reader codes are so powerful― and free! They allow you to pack a whole lot of information in a small, square shaped icon. Because they can be scanned with a smartphone’s camera, they literally put your video in the palm of everyone who scans it. Before creating a QR code for your video think about where you want to place it. QR codes for videos are best used on print materials related to the property. Some brokerages allow the codes to be placed on your personal property sign.
09
One more thing about QR codes― There is an alternative to creating a QR code for every listing. Remember that YouTube channel suggestion from item #1? Create one single QR code that directs your audience to all of your videos, past and current.
A code that is linked to your YouTube channel has a wider range of uses than that of a code linked to one single property. A quick reader code that is connected to your YouTube channel can be added to all of your print marketing, immaterial of the address. You can put the QR code on all of your advertisements like brochures, mailers, banners, flyers, placards, postcards, business cards, billboards, t-shirts, baseball caps, cups, magazine ads, or even your car!
10
Send your video to your vendors. Your stager, landscaper, cleaning/ maintenance company, builder,
architect, or interior designer would love to see the video, because it showcases their work as well. Tell your vendors to share the video on their websites and social media outlets, because it will get additional viewership that may lead to new business for you. Also encourage them to share the video with their friends, family, and colleagues.
IMPORTANT: Every video company, including The VSI Group, has policies for content sharing. Based on how the vendor chooses to utilize the video, a video company may request something as simple as a tag or mention in a social media post or as entailed as purchasing usage rights or drawing up a notarized usage rights contract.
11
Put the video on your business website or the site that has been provided to you by your broker. If these options are not available then here is another opportunity for you to utilize a central YouTube channel to house your videos.
12
Talk to your broker and ask permission to play your video at the next weekly sales meeting. This is a great way to show a live-action overview of the home rather than with still photos. You may also inspire other realtors who want to be “real” agents (#wink!) to begin incorporating video in their marketing.
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Your marketing director can be your best ally in reaching the masses with your video. Connect with them, especially if you do not use social media, as they may have additional suggestions or access to other resources within your company’s brand.
14
Add your video to your next eNewsletter, eBlast, or blog article. If you do not use these communication tools your real estate company might, so check with the marketing director.
15
When agents leave their contact information at caravans, open houses, or showings follow up by texting or emailing them the video.
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Private neighborhoods, condominium, and subdivision associations welcome local news. Some of these associations may be willing to post your video on their website, eNewsletter, or social media platforms.
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Neighbors really are nosy, so utilize online community building platforms like Nextdoor, Patch, OneRoof, Facebook Marketplace, or Zingr to share your video.
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Download your video to your laptop, smart phone, and tablet to make it quick and easy to show to others right on the spot regardless of internet strength, connectivity, or wifi access.
