thevsigroupthevsigrouphttps://www.thevsigroup.com/blogYou’re going to STAR in your own real estate video! Let’s make sure you are ready.]]>Tiffany Nelmshttps://www.thevsigroup.com/single-post/2016/03/14/You%E2%80%99re-going-to-STAR-in-your-own-real-estate-video-Let%E2%80%99s-make-sure-you-are-readyhttps://www.thevsigroup.com/single-post/2016/03/14/You%E2%80%99re-going-to-STAR-in-your-own-real-estate-video-Let%E2%80%99s-make-sure-you-are-readyTue, 15 Mar 2016 00:35:26 +0000
Are you a little intimidated by being on film in your real estate video? This is a very normal feeling and most of our clients have felt the exact same way, especially the first time.
Producing a real estate video is commonplace among innovative real estate agents. Putting a face on film, whether it is yours or not, brings your video to life. It is more captivating to watch because of the personal element; viewers are drawn to this. Now that you’re making your film debut, we want you to be ready!
Connie and Kevin are 2 agents we work with.
Screen shots from their videos are great examples for you.
The comments are important to remember; they will prepare you.
Suggestions for Women
Connie: Agent Profile Video
Connie Carlson, Connie Carlson Team, Keller Williams Signature Partners
Ladies,
wear makeup.
(If you don’t wear makeup, give your face a good wash followed by moisturizer and lip-gloss.)
Be sure your hair is neatly combed and styled.
Pleasant facial expressions show excitement for what you are talking about.
Asmile that is bright, but true to your personality, draws in viewers.
Body language: using natural hand gestures and body movements demonstrates confidence and conversational manner. (Speak on camera just like you would to a homebuyer, seller, or another agent.)
Relax! Connie is calm and comfortable in her chair rather than stiff. Even though you may be nervous, we will help things go smoothly.
Connie is wearing bright colors without tight prints. Bright colors look great on film and against your skin. They send a positive, upbeat message to your viewers.
Suggestions for Men
Kevin: Agent Interview Video
Kevin McBride, Atlanta Fine Homes Sotheby’s International Realty
For men, shave beforehand. (If you have facial hair, trim it neatly.)
Many men don’t typically wear makeup. If this is your case, simply have your face washed and moisturized.
A focused demeanor tells viewers you are engaged and interested in the interview, just as you are with clients and colleagues.
Smiling shows enthusiasm, kindness, and approachability.
Your body language tells a lot about your personality. Using natural hand gestures encourages viewers to confide in you. (Speak on camera just like you would to a homebuyer, seller, or another agent.)
Relax!Kevin isn’t stiff or rigid. He sits comfortably and upright in his chair.
What to Wear
On film, fabrics with tight, thin
stripes cause an effect called moire (pronounced “more-ay”). Moire happens when squiggly or wavy lines appear on thinly striped fabrics.
Kevin is wearing strong colors without tight prints. His jacket has stripes, but they are not tight, so they are not causing a moire effect. Suit jackets are not mandatory on film. Men may also choose to wear a white or colored shirt, or a vibrant tie. Be sure that any stripes on the shirt or tie are not tight.
Photo credit: metalfloss.com
Being on film in your real estate video isn’t as daunting as it may seem. If the thought of being on film makes you feel stressed, focus on your reasoning for doing the project. Agent videos allow your clients (current and potential) to make a connect to you and your business. The videos market yourself, your properties, and your sincere thoughts about real estate. When it is all said and done, you will be so happy that you made the video and you will see that it has positively affected your esteem and productivity as a leading agent in the area.
More from our blog:
The post “23 Ways to Market Your Real Estate Video” will give you some ideas on how you can use your agent video in the marketplace.
]]>In Real Estate, A Picture Is Worth $1,000 or More]]>EMILY PECKhttps://www.thevsigroup.com/single-post/2016/03/07/In-Real-Estate-A-Picture-Is-Worth-1000-or-Morehttps://www.thevsigroup.com/single-post/2016/03/07/In-Real-Estate-A-Picture-Is-Worth-1000-or-MoreMon, 07 Mar 2016 23:29:07 +0000
Attention desperate home sellers. Don’t want to lower the price on your house? Consider better photos. Real-estate listings that use photographs taken by the higher-end SLR (Single Lens Reflex) cameras favored by photographers and photography enthusiasts, tend to do better than those that use photos from cheaper point-and-shoot cameras, according to a new analysis done by Redfin Corp., a Seattle-based brokerage.
The green bar represents professional photography the orange bar non-professional
Not surprisingly, listings with better photos command higher asking prices: If you believe your home is worth the investment of good photography, you’ll probably ask more money for it. The surprising part is that the tactic works. At the closing table, listings with nicer photos gain anywhere between $934 and $116,076–as measured by the difference between asking and final price–over listings using photos from point-and-click cameras.
SLR or single-lens-reflex cameras give users more control over what they capture and tend to produce high-quality images. They cost more than point-and-shoot cameras, but considering the data may be worth the investment for a home seller. Even better, ask your broker to bring in a professional photographer.
Redfin only looked at listings in Boston and Long Island, where there was enough metadata incorporated into photos to do a complete analysis.
The data also showed that listings with nicer photos get more online attention. And yet, for all this, only 15% of listings incorporate higher-end photography. This is even true at the high-end. Redfin found that more than half of $1 million-plus listings were shot with low-end cameras.
One exception: The low end of the market. Listings priced below $300,000 were less likely to sell with nicer photos, possibly reflecting unrealistic expectations on the sellers behalf. At the low-end, price cuts would seem to be more important than photography.
Redfin Corp.
Information taken from Real Estate News and analysis from The Wall Street Journal October 2010
]]>Choices. Choices.  Here are some examples of what real estate videos can look like.]]>https://www.thevsigroup.com/single-post/2016/03/06/Choices-Choices-Here-are-some-examples-of-what-real-estate-videos-can-look-likehttps://www.thevsigroup.com/single-post/2016/03/06/Choices-Choices-Here-are-some-examples-of-what-real-estate-videos-can-look-likeMon, 07 Mar 2016 04:11:47 +0000
Today, video is the hottest marketing tool used by premier real estate agents. They understand that clicking a play button is more captivating than reading a property brochure.
Real estate videos come in all shapes and sizes. They can be used for properties at any price point, and people love to watch them. Well…as long as they’re around 2-3 minutes, because viewers will typically only invest about that amount of time to watch.
First Things First!
There is no template or set way to produce a real estate video. Your video should be unique and different, because it will represent you and mimic your selling style and personality.
The videos in this post are just examples of types of videos we have produced. This is a short list but it will give you some ideas.
1. Our basic property video
Agents like these because they are simple and cut to the chase. The property speaks for itself and it’s easy to stay between 2-3 minutes. (Cutting the videos down to 00:15 or 00:30 seconds is great for social media posts.)
850 Piedmont Avenue